When you have a great story about how your product or service was built
to change lives, share it. The "About Us" page is a great place for it
to live, too. Good stories humanize your brand, providing context and
meaning for your product. What’s more, good stories are sticky -- which
means people are more likely to connect with them and pass them on.
Yellow Leaf Hammocks tells users about its product by describing how the
hammocks empower artisan weavers and their families. The company breaks
down different pieces of the story into sections that combine words and
easily digestible graphics, painting a picture instead of big chunks of
text. They're clear about why they're different: "Not a Charity," the
page reads. And then: "This is the basis for a brighter future, built on
a hand up, not a handout."
Every company has a story to tell, so break out your storytelling skills
from that random English class you took years ago and put them to work
on your "About Us" page. Using descriptive and emotive copy and gorgeous
graphics, an "About Us" page with a story works harder for your
business than a generic one.